Privacy Policy

Effective date: July 18, 2026

Lumi Beauty is operated by APEX CMC LLC. We respect your privacy and are committed to handling your personal information transparently, securely, and in accordance with applicable privacy laws.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise use our services.

1. Who We Are

For the purposes of applicable data protection laws, the data controller is:

APEX CMC LLC
3140 W. Main Street
Riverton, Wyoming 82501
United States

EIN: 41-2433118
Email: info@trylumibeauty.com

2. Information We Collect

Depending on how you interact with us, we may collect:

• your name, email address, telephone number, billing address, and shipping address;

• account and order information;

• payment and transaction information;

• messages, reviews, support requests, and other communications;

• device, browser, IP address, cookie, and website usage information;

• marketing preferences and interactions with our advertisements or emails; and

• information necessary to prevent fraud, protect our website, and comply with legal obligations.

Payment card details are generally processed directly by our payment providers. We do not normally store complete payment card numbers.

3. How We Use Your Information

We may use personal information to:

• process, fulfil, deliver, and manage orders;

• process payments, refunds, returns, and warranty requests;

• provide customer support and respond to inquiries;

• create and manage customer accounts;

• send transactional communications about orders and services;

• prevent fraud, misuse, security incidents, and unlawful activity;

• improve our website, products, advertising, and customer experience;

• send marketing communications where you have consented or where otherwise permitted by law;

• comply with tax, accounting, regulatory, and legal obligations; and

• establish, exercise, or defend legal claims.

4. Legal Bases for Processing

Where the GDPR, UK GDPR, or similar laws apply, we process personal information on one or more of the following legal bases:

• Contract: to process and fulfil your order or provide requested services;

• Legal obligation: to comply with tax, accounting, consumer protection, and other legal requirements;

• Legitimate interests: to operate and improve our business, provide support, maintain security, prevent fraud, and understand website performance;

• Consent: for certain marketing, advertising, analytics, or non-essential cookies where consent is required.

You may withdraw your consent at any time. Withdrawal does not affect processing carried out before consent was withdrawn.

5. How We Share Information

We may disclose personal information only where reasonably necessary to:

• payment processors and financial institutions;

• fulfilment centers, carriers, and delivery providers;

• website hosting, e-commerce, analytics, advertising, email, and customer-support providers;

• professional advisers, insurers, auditors, and accountants;

• government authorities, regulators, courts, or law-enforcement bodies where legally required; and

• a buyer, investor, or successor in connection with a merger, acquisition, restructuring, or sale of the business.

These providers may process information only for the services they perform for us or as otherwise permitted by law.

We do not sell personal information for money. Some advertising or analytics activities may be treated as a “sale,” “sharing,” or targeted advertising under certain US state privacy laws. Where applicable, you may opt out through our cookie-preference controls or by contacting us.

6. Cookies and Similar Technologies

We use essential cookies to operate our website and may use analytics, personalization, and advertising cookies to understand website use and improve our services.

Where required by law, non-essential cookies will be used only after you provide consent.

You may manage your choices through the cookie banner or preference center available on our website. You may also adjust your browser settings, although disabling essential cookies may affect website functionality.

Please review our Cookie Policy for further information.

7. Marketing Communications

We may send promotional emails or messages where you have consented or where permitted by applicable law.

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting info@trylumibeauty.com.

You may continue to receive necessary service communications relating to active orders, refunds, security, or account administration.

8. International Data Transfers

Because APEX CMC LLC is established in the United States and works with international service providers, your personal information may be processed outside your country of residence.

Where required, we use appropriate safeguards for international transfers, such as approved contractual protections or other legally recognized transfer mechanisms.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to:

• fulfil orders and provide customer service;

• maintain transaction, tax, and accounting records;

• resolve disputes and enforce agreements;

• prevent fraud and maintain security; and

• comply with applicable legal obligations.

Retention periods vary according to the type of information and the reason it was collected. When information is no longer required, we will delete, anonymize, or securely dispose of it.

10. Your Privacy Rights

Depending on your location, you may have the right to:

• request access to your personal information;

• request correction of inaccurate information;

• request deletion of your information;

• restrict or object to certain processing;

• receive certain information in a portable format;

• withdraw consent;

• opt out of certain targeted advertising, sales, or sharing;

• appeal a decision concerning a privacy request; and

• lodge a complaint with your local data protection authority.

To exercise a privacy right, email info@trylumibeauty.com.

We may request reasonable information to verify your identity. We will respond within the period required by applicable law and will not discriminate against you for exercising a privacy right.

Authorized agents may submit requests where permitted by law, subject to appropriate verification.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, transmission method, or electronic storage system can be guaranteed to be completely secure.

12. Children’s Privacy

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Where a higher minimum age applies under local law, we do not knowingly collect information from children below that age without appropriate parental authorization.

Please contact us if you believe a child has provided personal information to us.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy when our practices, services, or legal obligations change.

The updated version will be posted on our website with a revised effective date. Where required by law, we will provide additional notice or obtain consent before making material changes.

15. Contact Us

For questions, concerns, or privacy requests, contact:

Lumi Beauty / APEX CMC LLC
3140 W. Main Street
Riverton, Wyoming 82501
United States

Email: info@trylumibeauty.com