Terms of service

Terms of Use

Effective date: July 18, 2026

Welcome to Lumi Beauty. Lumi Beauty is operated by APEX CMC LLC.

These Terms of Use govern your access to and use of our website. Purchases made through our website are also subject to our Refund and Returns Policy, Privacy Policy, Shipping Policy, and any other terms displayed during checkout.

Please read these Terms carefully before using our website.

1. Acceptance of These Terms

By accessing or using our website, you agree to these Terms.

If you make a purchase, you confirm that you are legally capable of entering into a binding contract in your place of residence. If you are under the applicable age of legal capacity, you may use the website only with the involvement and permission of a parent or legal guardian.

Nothing in these Terms limits any mandatory consumer rights available to you under applicable law.

2. Website Use

You may use our website for lawful, personal, and non-commercial purposes.

You must not:

  • use the website for fraudulent or unlawful purposes;

  • interfere with the website’s operation or security;

  • introduce viruses, malicious code, or harmful technology;

  • attempt to access another person’s account;

  • collect information from the website through unauthorized automated means; or

  • copy or commercially exploit website content without permission.

We may reasonably restrict access where necessary to protect customers, prevent fraud, maintain security, or comply with the law.

3. Product Information

We aim to present product descriptions, images, prices, and availability accurately.

Minor differences in color or appearance may occur because of lighting, photography, manufacturing variations, or device display settings.

If a product is materially different from its description, faulty, damaged, or incorrectly supplied, you may be entitled to a remedy under our Refund and Returns Policy and applicable consumer law.

4. Orders and Payments

Submitting an order constitutes an offer to purchase the selected products.

An order is accepted when we send an order confirmation or dispatch confirmation, depending on the process stated at checkout. We may decline or cancel an order for legitimate reasons, including:

  • payment authorization failure;

  • suspected fraud;

  • an obvious pricing or product-information error;

  • product unavailability; or

  • legal or shipping restrictions.

If we cancel an order after payment has been collected, we will issue a full refund to the original payment method.

Prices, delivery charges, taxes, and other applicable costs will be displayed before you complete your purchase.

5. Accounts

You may be able to create an account to manage orders or access certain website features.

You are responsible for keeping your login details confidential and for providing accurate and current information.

Please contact us promptly if you believe your account has been accessed without authorization. We will not hold you responsible for unauthorized account activity caused by our failure to maintain reasonable security measures.

6. Intellectual Property

The website and its content, including text, graphics, branding, logos, photographs, videos, and software, are owned by or licensed to APEX CMC LLC and are protected by applicable intellectual property laws.

You may view and use the website for personal purposes. You may not reproduce, modify, distribute, sell, or commercially exploit its content without our prior written permission, except where permitted by law.

Nothing in these Terms prevents customers from posting honest reviews, sharing lawful opinions, or exercising rights protected by applicable law.

7. Customer Reviews and Content

If you submit a review, photograph, comment, or other content, you confirm that:

  • it is based on your genuine experience;

  • it does not knowingly contain false or unlawful material;

  • it does not violate another person’s intellectual property or privacy rights; and

  • you have the right to submit it.

You retain ownership of your content. You grant us a non-exclusive, worldwide, royalty-free license to display and use it in connection with our website and marketing, unless you withdraw permission where applicable.

We may remove content that is fraudulent, unlawful, abusive, unrelated, or violates these Terms. We will not remove or penalize an honest review merely because it is negative.

8. Third-Party Services

Our website may use or link to third-party services, including payment providers, delivery services, and social media platforms.

We are not responsible for third-party websites or services that we do not control. Their own terms and privacy policies may apply.

This section does not limit our responsibility for service providers acting on our behalf where such responsibility cannot legally be excluded.

9. Website Availability

We aim to keep the website accurate, secure, and available, but we do not guarantee uninterrupted or error-free access.

We may temporarily suspend or modify website features for maintenance, security, technical, or legal reasons. Where reasonably possible, we will minimize disruption.

10. Limitation of Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for:

  • death or personal injury caused by negligence;

  • fraud or fraudulent misrepresentation;

  • defective products where liability cannot legally be excluded;

  • willful misconduct or gross negligence; or

  • violation of mandatory consumer rights.

To the fullest extent permitted by law, we are not responsible for losses that are:

  • not reasonably foreseeable;

  • caused by unauthorized or unlawful use of the website;

  • caused by events reasonably beyond our control; or

  • business losses arising from use of a website intended for personal consumers.

Our liability for products purchased through the website remains subject to all mandatory consumer protection and product liability laws.

11. Privacy

Our Privacy Policy explains how we collect, use, disclose, and protect personal information.

Using the website does not constitute consent to processing that requires separate consent under applicable law. Where consent is required, we will request it separately.

12. Suspension or Termination

We may suspend or terminate access to an account where we reasonably believe that:

  • these Terms have been materially violated;

  • the account is being used fraudulently or unlawfully;

  • suspension is necessary to protect customers or website security; or

  • we are required to do so by law.

Where appropriate, we will provide notice and an opportunity to resolve the issue.

Termination does not affect any order already accepted, refund owed, warranty claim, or other right that arose before termination.

13. Changes to These Terms

We may update these Terms to reflect changes to our services, business practices, or legal obligations.

The updated Terms will be posted on our website with a revised effective date. Material changes will apply prospectively and will not reduce rights relating to orders already placed unless required by law or expressly agreed with the customer.

14. Governing Law

These Terms are governed by the laws of the State of Wyoming, United States, without regard to conflict-of-law principles.

However, this choice of law does not deprive consumers of any mandatory protections available under the laws of the country in which they normally reside.

Consumers may bring claims before any court or dispute-resolution body that has jurisdiction under applicable consumer law.

15. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply.

Any invalid provision will be interpreted or limited only to the minimum extent necessary to make it lawful and enforceable.

16. Contact Us

Lumi Beauty is operated by APEX CMC LLC

APEX CMC LLC
3140 W. Main Street
Riverton, Wyoming 82501
United States

EIN: 41-2433118
Email: info@trylumibeauty.com